The Fitness Professional's Guide to Public Relations

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About The Course

A fun course containing an interactive audio file (MP3 format), an easy to read 17-page text (PDF file format), worksheets to ensure a fast start, and 31 ?already-done? downloadable press releases and articles for your immediate use.

This course was written by Samuel F. Hirschberg, ISSA?s Director of Business Development, who has helped his clients receive ?ink? in many publications, TV exposure, and other resources, both online and in print, including a recent cover story feature in Readers Digest CA, a feature in the Los Angeles Times, and a BusinessWeek.com article, among countless others.

Quick Quote!

"Whether your objective is to announce a new service to your marketplace or to write a regular editorial column for your local paper, to gain a radio interview or a TV feature news story, this course can help you establish the contacts, prove yourself to the media personnel and help you get started quickly."

The Fitness Professional's Guide to Public Relations, Page 2

After you have studied this program, you will learn:

  • How to get your press release in the news!
  • How to get articles published!
  • How to be perceived as an expert
  • How to get a radio interview
  • What TV production companies want most
  • To increase your value to your employer
  • How to get more clients
  • Find the perfect person to be a press release machine for you
  • And much much more!

Course Components:

  • Audio file No.1: How to Produce Your own Events, with professional speaker David Martin. Audio is a downloadable MP3.
  • 17-page text in PDF format
  • 11 Press release templates
  • 21 Article templates
  • Also Included: Fast-Action Checklist to help you quickly launch your public relations campaign

The Fitness Professional's Guide to Public Relations

Features online enrollment, online download of course text (PDF), online audio download of MP3 audio file, online exam and instant grading as well as automatic certificate generation upon completion of course.

IMPORTANT: It is highly suggested that you first complete "The Magic Trio" ? Getting Your Business Started on a Shoestring Budget, 2 CEU?s, available here:

"The Magic Trio" ? Getting Your Business Started on a Shoestring Budget

This course will help you with the necessary tools to properly construct your editorial bio, your unique selling proposition and your 20-second elevator commercial ? all invaluable to your cause in communicating with the media.


Hear how ISSA has helped students like you

The exam was very comprehensive and the fact that it was self-paced made it very easy for a full time father like myself.

Brody McMurrian

Being apart of ISSA has brought me so many opportunities and will continue to do so.

Lauren Hoffmann

ISSA has brought a strong root into my life that keeps leading me towards success.

Lindley Zama

I am more to thank the ISSA for giving me the opportunity to live my dreamed passion in a extraordinary fashion.

Gabriel Garcia

My experience with ISSA was amazing. I was so impressed with the online self-study program and how it was organized. I was equally impressed with the staff support, knowledge and integrity!

Yvonne Roth

ISSA has given me new knowledge and helped me become a more confident and skilled instructor for seniors.

Pehr Torells

This is something I am proud of, not only in my personal accomplishments, but in being able to help others do the same.

Larry Wassinger

...it was the most comprehensive program with a solid foundation in all the aspects of nutrition that I needed for my practice.

Molly Edwards

I am a certified personal trainer. Now I am free to make money doing what I love more than anything, helping others reach the happy, healthy state that I have.

Nickolas Lollar

I'm so happy and proud that I chose this institute for my study to the CFT because their material gave me a lot of information and experience that I didn't know it before.

Ali Al-Noori

As the coursework progressed I began seeing my clients through a different perspective and i firmly believe that ISSA is responsible to give me this sense of professionalism and belonging!

Danees Kazi

First impressions that I received from ISSA compared to other institutions I viewed, could not even be compared.

Byron Funck

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  • Readiness quiz
  • 5 Step plan to becoming certified
  • How to enroll with ISSA

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