Client Maximization Strategies

About The Course

Michael Waters built a name in the sports industry by combining exceptional skills in entrepreneurship, performance training, and marketing. His leadership has played a major role in the success of hundreds of athletes. As the founder and owner of Phase 1 Sports Training facility (Las Vegas), he has created a system that has proven to be successful.

Michael was named the Nevada Microenterprise Initiative Business Person of the Year. He is also an active participant in the Clark County School District PAYBAC, and Stay in School Mentoring Project. He is also very active with Fellowship of Christian Athletes and a number of other charitable organizations. Michael is a certified personal trainer and performance enhancement specialist with the National Academy of Sports Medicine (NASM)

Membership and client retention to a fitness facility or trainer is the life of a business. What are the best ways to retain both? In this one hour presentation, 10-year sports facility owner Michael Waters, will be demonstrating the most effective methods for both membership and client retention.

Course Objectives:

Define what is your niche and your "perfect client"
How to project a higher return on investment
Methods for retaining clients for years vs months

Hear how ISSA has helped students like you

The exam was very comprehensive and the fact that it was self-paced made it very easy for a full time father like myself.

Brody McMurrian

Being apart of ISSA has brought me so many opportunities and will continue to do so.

Lauren Hoffmann

ISSA has brought a strong root into my life that keeps leading me towards success.

Lindley Zama

I am more to thank the ISSA for giving me the opportunity to live my dreamed passion in a extraordinary fashion.

Gabriel Garcia

My experience with ISSA was amazing. I was so impressed with the online self-study program and how it was organized. I was equally impressed with the staff support, knowledge and integrity!

Yvonne Roth

ISSA has given me new knowledge and helped me become a more confident and skilled instructor for seniors.

Pehr Torells

This is something I am proud of, not only in my personal accomplishments, but in being able to help others do the same.

Larry Wassinger

...it was the most comprehensive program with a solid foundation in all the aspects of nutrition that I needed for my practice.

Molly Edwards

I am a certified personal trainer. Now I am free to make money doing what I love more than anything, helping others reach the happy, healthy state that I have.

Nickolas Lollar

I'm so happy and proud that I chose this institute for my study to the CFT because their material gave me a lot of information and experience that I didn't know it before.

Ali Al-Noori

As the coursework progressed I began seeing my clients through a different perspective and i firmly believe that ISSA is responsible to give me this sense of professionalism and belonging!

Danees Kazi