Building A Fitness Mega-Brand from Humble Beginnings

Greg Plitt has appeared on the covers of more than 200 fitness magazines and 25 romance novels in the last four years. He is undisputedly America's No. 1 male fitness model, appearing on the cover of at least one magazine every month for the last four and a half years.

Greg has starred on the big screen in The Good Shepherd (with Robert DeNiro), Terminator Salvation(with Christian Bale) and Watchmen (as the body of Dr. Manhattan). You have also seen him on TV in Bravo's Workout, HGTV's Designed to Sell and NBC's Days of our Lives. He is a two-time All-America wrestler and a PRO-rated skydiver with more than 1500 jumps to date. Before taking on acting and modeling, Greg graduated from West Point U.S. Military Academy and served as an Army Ranger as well as a captain and company commander of 184 U.S. soldiers. He is a certified master trainer and operates one of the most successful personal training websites, gregplitt.com

Greg Plitt shares his personal journey of being in the military to becoming the #1 male fitness model in the world and building a multi-million dollar fitness empire. Using this example, Greg will demonstrate to fitness professionals the mindset and replicable steps to develop from start-up to growing business.

Learning Objectives:

  • Designing an authentic original brand
  • Declaring confidence and inspiring others
  • Designing goals that match your aspirations
  • Revenue possibilities within the fitness, sports, and wellness industries.